{"id":2148,"date":"2021-07-25T19:21:41","date_gmt":"2021-07-25T13:51:41","guid":{"rendered":"https:\/\/www.shahi.co.in\/blog\/"},"modified":"2021-07-25T19:21:41","modified_gmt":"2021-07-25T13:51:41","slug":"shahi-featured-in-documentary-on-gant-by-bbc","status":"publish","type":"post","link":"https:\/\/shahi.co.in\/shahi-featured-in-documentary-on-gant-by-bbc\/","title":{"rendered":"Shahi featured in Documentary on GANT by BBC"},"content":{"rendered":"<p class=\"_04xlpA direction-ltr align-justify para-style-body\"><span class=\"JsGRdQ\">The <\/span><a class=\"JsGRdQ\" draggable=\"false\" href=\"https:\/\/www.theguardian.com\/sustainable-business\/2015\/mar\/20\/cost-cotton-water-challenged-india-world-water-day\" target=\"_blank\" rel=\"nofollow noopener\">global average water footprint<\/a><span class=\"JsGRdQ\"> for 1kg of cotton is 10,000 liters. We believe that it is our responsibility to commit to a method of production that recycles water to reduce our water footprint and develop sustainable processes.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-justify para-style-body\"><span class=\"JsGRdQ\">We have employed solutions like rainwater harvesting and invested water treatment technologies to curb our net use. We now have the ability to treat 95% of the water in our facilities. As more and more of our brand partners set ambitious sustainability targets, <strong><a href=\"https:\/\/www.shahi.co.in\/\">Shahi Pvt Ltd<\/a><\/strong>\u00a0 is keen to collaborate with them to create environmentally viable products.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-justify para-style-body\"><span class=\"JsGRdQ\">An example of such a collaboration between Shahi and GANT was captured in this BBC mini-documentary highlighting the effectiveness of sustainable solutions from fiber to the finished product every step of the way.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"GANT - Why sustainable cotton matters\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/rxbs52qoscc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Read more on our sustainable energy <a href=\"https:\/\/www.shahi.co.in\/blog\/shahis-journey-to-achieving-100-renewable-electricity\/\">view more<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The global average water footprint for 1kg of cotton is 10,000 liters. We believe that it is our responsibility to&#8230;<\/p>\n","protected":false},"author":4,"featured_media":29318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Water Footprint","_yoast_wpseo_title":"Reduce Water Footprint and develop sustainable processes","_yoast_wpseo_metadesc":"We committed reduce Water Footprint & Develop sustainable processes Watch this documentary by BBC on our partnership with GANT on sustainable goals.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_canonical":"","_yoast_wpseo_meta_robots_noindex":"","footnotes":""},"categories":[6,8],"tags":[37,43,99,128,131],"main-category":[162],"coauthors":[183],"class_list":["post-2148","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-press-update","category-planet","tag-collaboration","tag-cotton","tag-organic-cotton","tag-sustainability","tag-sustainable-fashion","post_format-post-format-video","main-category-media-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reduce Water Footprint and develop sustainable processes<\/title>\n<meta name=\"description\" content=\"We committed reduce Water Footprint &amp; Develop sustainable processes Watch this documentary by BBC on our partnership with GANT on sustainable goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shahi.co.in\/shahi-featured-in-documentary-on-gant-by-bbc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reduce Water Footprint and develop sustainable processes\" \/>\n<meta property=\"og:description\" content=\"We committed reduce Water Footprint &amp; Develop sustainable processes Watch this documentary by BBC on our partnership with GANT on sustainable goals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shahi.co.in\/shahi-featured-in-documentary-on-gant-by-bbc\/\" \/>\n<meta property=\"og:site_name\" content=\"Shahi\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-25T13:51:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shahi.co.in\/wp-content\/uploads\/2021\/07\/Screenshot-237-e1630410772302.png\" \/>\n\t<meta property=\"og:image:width\" 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